Company pivoted

goo.gl Google's link shortener, and the day old links died 2009–2025 Web Technologies & Tools Pocket Eighteen years of saved-for-later, gone before you read it 2007–2025 Online Services Foursquare City Guide The check-in app that made mayors and badges, split into two, then closed to focus on the half it had spun off 2009–2024 Mobile Apps Google Podcasts Google's plain podcast app, six years old when it was folded into YouTube Music 2018–2024 Music Streaming Amazon Drive Amazon's cloud locker, unlimited for $60 a year until it was not, closed at the end of 2023 in favour of Amazon Photos 2011–2023 Online Services Google Hangouts One messenger to rule them all, briefly 2013–2022 Messengers Google Duo Google's FaceTime, launched with a Knock Knock, folded into Meet after six years 2016–2022 Messengers IGTV Instagram's vertical answer to YouTube, launched with an orange button nobody pressed and folded into Reels 2018–2022 Video & Streaming Google Cardboard Virtual reality from a folded box and a phone, ten million viewers, then quietly shelved 2014–2021 VR & AR Google Play Music Your music locker, repossessed 2011–2020 Music Streaming Inbox by Gmail The better Gmail that Gmail ate 2014–2019 Email & Groups Inbox by Gmail Google's attempt to replace its own mail app, loved by the people who used it and closed after four and a half years 2014–2019 Email & Groups Google Goggles Point your phone at a landmark, a book or a wine label and Google told you what it was, eight years before Lens replaced it 2009–2018 Mobile Apps Google Talk Gchat, the messenger inside your inbox 2005–2017 Messengers About.com Seven hundred human guides, four owners, one quiet rebrand 1997–2017 Reference & Learning Panoramio The Spanish photo map Google bought for Google Earth and closed a decade later, taking millions of geotagged pictures off the map 2005–2016 Photo Sharing Google Nexus Android the way Google meant it, until Google wanted the whole phone 2010–2016 Phones & Tablets Meerkat The live streaming app that owned SXSW 2015 until Twitter bought Periscope and cut off its friend graph 2015–2016 Video & Streaming Project Ara Google's modular phone, demoed for three years and never sold 2013–2016 Gadgets & Hardware Picasa Everyone's first photo library 2002–2016 Photo Sharing Yahoo! Pipes Visual programming for the web, twelve years before it was fashionable 2007–2015 Developer Tools Aperture Apple's professional photo manager, the first of its kind, dropped for Photos and finally unable to launch 2005–2015 Desktop Software MSN Messenger The sound of nudges after school 1999–2014 Messengers Justin.tv One man's life stream that became Twitch 2007–2014 Video & Streaming Google Latitude See where your friends are on a map: Google's location sharing, four years ahead of its time and folded into Google+ in 2013 2009–2013 Mobile Apps Google Reader The web, in one place 2005–2013 Web Technologies & Tools Seesmic Loic Le Meur's video Twitter that became a Twitter client that became a Salesforce app and was finally sold to HootSuite for its users 2007–2013 Social Networks MeeGo Nokia and Intel's Linux phone, abandoned the year its best device shipped 2010–2012 Operating Systems MobileMe The Apple service Steve Jobs apologised for 2008–2012 Online Services HP TouchPad Killed 49 days after launch 2011–2011 Phones & Tablets AOL Explorer AOL's own tabbed browser on top of Internet Explorer, released in 2005, folded into OpenRide and AOL Desktop within two years 2005–2007 Web Browsers Apple Newton The handheld that was right, ten years early 1993–1998 Phones & Tablets